Website Traffic-Using Text Advertising Effectively
by Patricia Lemieux-Lewis
Traffic to your home based business website is the "to die" goal of every internet marketer.
Having a website does not mean that people will automatically visit it. As a home based business website owner you must create the interest to "grab" the attention through various forms of marketing. Text advertising is the most common form of advertising.
Listed below are some necessary steps to generate interest in your home based business website through text advertising:
- Advertise to the correct market Focus your ads to who you want to sell to. Generalized ads, in an attempt to attract a lot of people, do the exact opposite. They are passed over and attract no one. Advertise specific products and services rather than "the mall" and any keywords related should also be specific. For example, music is a huge category. If you are promoting R&B music the ad should be specific to R&B music stating why the reader wants it. Any keywords used should also be specific. Keywords like "music" will attract a lot of browsers but a keyword like "r&b music of the 90's" will attract those specifically looking for that music. You receive less hits but the hits you do receive are potential customers.
- Satisfy a need People go looking on the internet because they want something related to your home based business. And they may not know exactly what that "something" is. Your ad must convince them that your product or service will satisfy that "something." For example, a person goes looking for a way to deal with her cat spraying in the house. She doesn't know what she is looking for. Your home based business happens to sell a remarkable pet odor remover. She may not find an answer to what she was looking for but you can help her deal with the smelly problem. Your ad must convey that.
- Get your ads seen There are many free ways to have your ad seen if the cost of Google Adwords, Adsense or Yahoo is too prohibitive. Text ad exchanges will show your ad, usually 1:1 if, by adding a little code to your website, you advertise for them. Some text ad exchanges will give credit just for surfing their exchange. You read a few ads and earn credits for your ad to be shown. Your ad must be seen before it can produce traffic.
Overall, text ads must compel the reader that your product will satisfy a need of theirs. This is only accomplished if your ad is seen so it can be read. Your home based business is completely reliant on visitors to your website.
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