Tips For Analyzing Your Home Based Business Traffic Statistics
by Patricia Lemieux-Lewis
Analyzing the web traffic statistics of your home based business website can make a huge difference in the quality of visitors to your site and the click through rate for sales. Most web hosting companies will provide you with a basic web traffic information tool that gathers data about the sites visitors, that, in turn must be interpreted in order to use it to improve the performance of your home based business.
The data you receive from your host company can be overwhelming if you don't understand how to apply it to your home based business and website. Below are some tips to help you understand and use the traffic information about your home based business website provided by the hosting company:
- Examine the most basic data first - the average visitors to your site on a daily, weekly, and monthly basis. It would appear at a quick glance that the more traffic you see recorded, the better you can assume your website is doing, but this is a "false security" in your home based business. A look at the behavior of your visitors once they come to your home based business website will accurately gauge the effectiveness of your site.
- Number of graphics - Because the server simply records requests for information received, each graphic on your webpage will be recorded as a "hit." 10 graphics on a page will produce 10 hits for 1 request. The exagerated number must be allowed for.
In general, to use the flow of traffic to your home based business, take into consideration the following:
- The more visitors that come to your home based business website, the more accurate your interpretation will become.
- The greater the traffic is to your home based business website, the more precise your analysis will be of overall trends in visitor behavior.
- The smaller the number of visitors to your home based business website, the more a few anomalous visitors can distort the analysis.
The goal of using web traffic statistics is to figure out how well or how poorly your site is working for your visitors. Determining the length of time a visitor remains on your home based business website is of the utmost importance. A "few seconds" indicates that the visitors are browsers and your page is not impressing them. Ways to address this issue include:
- Keywords--directing the wrong type of visitors to your website.
- The goal of keywords is to have more "buyers verses browers." The more targeted the visitor - meaning that they find what they are looking for on your site, and even better, fill out your contact form or make a purchase - the more valuable that keyword is.
- Keywords are vital to bringing quality visitors to your site who are ready to do business with you. Close analysis of the keywords your visitors are using to find your site will give you a vital understanding of your visitor's needs and motivations.
- Graphics are confusing or intimidating, causing the visitor to exit rapidly. In general, overpowering graphics are a "turn-off" although many have the wrong impression that they are inticing visitors to buy.
Use the knowledge of how much time visitors are spending on your site to pinpoint specific problems, and after you fix those problems, continue to use time spent as a gauge of how effective your fix has been.
Web traffic statistics can also help you determine which pages of your home based business website are effective and ineffective. A page that you believe is important, but visitors are exiting rapidly needs attention. Ways to address this issue are:
- Improve the link to this page by making the link more noticeable and enticing
- Improve the look of the page
- Improve ease that your visitors can access the necessary information on that page
If, on the other hand, you notice that visitors to your home based business website are spending a lot of time on pages less important in value:
- Move some of your sales copy and marketing focus to that particular page.
As you can see, these statistics will reveal vital information about the effectiveness of individual pages, and visitor habits and motivation. This is essential information to any successful home based business internet marketing campaign. the ultimate being your home based business website found by typing in your company name. CELEBRATION IS IN ORDER! It means you have achieved a significant level of brand recognition, and this is a sure sign of success for your home based business.
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